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Brand color reference

Amazon Brand Colors

Amazon is indexed here as a public brand color reference for commerce use cases.

Industry: Commerce

Color values

White

neutral

#FFFFFF

Use Amazon colors

Open CSS Forge with these reference values pre-filled for gradients, shadows, and glass effects.

Try brand gradientTint a box shadowUse as glass tint

Color values sourced from https://www.aboutamazon.com/news/company-news/amazon-logo-and-brand-guidelines.

These color values are published in public brand resources or brand guidelines for Amazon. Hexpedia is not affiliated with Amazon.